Went to University in Berlin and London. M.A. in Cultural Studies with the thesis On the promise of fashion at Humboldt University Berlin. Worked as a freelance journalist as well as a fashion writer for the features section of taz in Berlin from 2002 onwards. Moved to Zurich in 2006 as a staff writer at NZZ, later joined the editorial team at Sonntagszeitung. Freelance ever since. I did the M.A. in Cultural Studies because I am interested in the social construction of reality, and I wrote about fashion because to me it embodied the zeitgeist. I hold a part time position as a lecturer for fashion theory at HGK, Hochschule der Künste in Basel, teach at ZHdK, Zürcher Hochschule der Künste, and live as a writer in Basel.