KATRIN KRUSE


Text

As to functional texts, a good webtext works on three levels. The first level is the text itself – how articulate and readable it is, if it has a spark, if the structure works. The second level is the context – the artful dealing with jargon, or the favorite terms and empty formulas of each industry. The third level is the tonality – that one’s code of work,  attitude and premises become tangible within the text.